Partners

Godrej Aerospace

Build UK India | Industrial Net Zero

Johnson Matthey

Build UK India | Industrial Net Zero

The FutureScope Industrial Net Zero Build UK India programme is designed with industry challenges in collaboration with leading Indian manufacturers.

Tata Steel

Build UK India | Industrial Net Zero Build

The FutureScope Industrial Net Zero Build UK India programme is designed with industry challenges in collaboration with leading Indian manufacturers.

Innovate UK

Build UK India | Industrial Net Zero Build

The FutureScope Industrial Net Zero, Build UK India programme is delivered by Digital Catapult and funded by UK Research and Innovation (UKRI).

UK Government’s Foreign, Commonwealth & Development Office (FCDO), Science & Innovation Network (SIN)

Build UK India | Industrial Net Zero

The FutureScope Industrial Net Zero Build UK India programme is supported by the UK Government’s Foreign, Commonwealth & Development Office (FCDO), Science & Innovation Network (SIN)

Angular Ventures

Accelerate | Investment Partner

Angular is a specialist venture capital firm, that looks to back a very specific type of company: enterprise-oriented. They back companies that sell deep technology products and services to other companies, and are firm believers in the value of meaningful barriers to entry.

Antler

Accelerate | Investment Partner

Antler is a global early-stage venture capital firm that invests in the defining technology companies of tomorrow. The firm has offices globally across most major entrepreneurial hubs, including in London, Berlin, Stockholm, New York, Singapore and Sydney.

Ascension

Accelerate | Investment Partner

Ascension is an early-stage VC built by exited entrepreneurs to back the next generation of tech and impact founders.

Bethnal Green Ventures

Accelerate | Investment Partner

Bethnal Green Ventures is Europe’s leading early-stage tech for good VC. They back ambitious founders using technology to tackle big social and environmental problems that aim to radically improve millions of lives.

Britbots

Accelerate | Investment Partner

Britbots invest in productivity boosting automation, AI and robotics businesses.

Capital Lab Ventures

Accelerate | Investment Partner

Capital Lab Ventures are a venture capital firm that establishes long-lasting partnerships with entrepreneurs aiming to use technology to change the world around them. They look for local companies with the ambition to go global and entrepreneurs passionate about their mission, that’s where the power of Capital Lab Ventures network is most valuable.

Concentric

Accelerate | Investment Partner

Concentric partner with sector-defining founders across Europe to create new technologies that disrupt the status quo and solve the problems that matter.

Horizan VC

Accelerate | Investment Partner

Together with Chisos Capital in the US, Horizan VC are working to bring the Convertible Future Earnings Agreement to the UK, which is part equity and part future earnings agreement. This instrument will revolutionise idea-stage and bootstrapper funding.

IQ Capital Partners

Accelerate | Investment Partner

IQ Capital is a deep-tech​ early stage VC investing in UK companies capable of dominating global markets. They are particularly focused on disruptive algorithms in data science / analytics, fintech and IoT as well as embedded systems including research machines and robotics.

Lunar Ventures

Accelerate | Investment Partner

Lunar Ventures are technical investors, partnering with technical founders, who are building at the intersection of DeepTech and software. Their mission is to turn sci-fi ideas into working products.

Maki.vc

Accelerate | Investment Partner

Maki.vc is a seed-stage VC firm dedicated to partnering with founders who never conform to category standards. From inception to series A and beyond, Maki.vc partner with deep tech and brand driven companies obsessed in challenging category norms.

Mercia Asset Management

Accelerate | Investment Partner

Mercia is a proactive, specialist asset manager focused on supporting regional businesses to achieve their growth aspirations.

Oxx

Accelerate | Investment Partner

Oxx is a specialist SaaS investor, backing Europe's most promising B2B SaaS scale-ups from Series A and beyond.

Playfair Capital

Accelerate | Investment Partner

Playfair Capital is an early-stage fund that commits to companies early and with conviction. Based in London, Playfair combines the best aspects of angel investing with a focused fund, to invest in truly ambitious founders, wherever they are in the world.

Proodos Capital

Accelerate | Investment Partner

Proodos Impact Capital is a fund advisory firm based in London, UK that helps private equity funds generate a social and/or environmental impact alongside a financial return.

Silicon Valley Bank

Accelerate | Investment Partner

For nearly 40 years, Silicon Valley Bank (SVB) has helped innovative companies and their investors move bold ideas forward, fast. SVB provides a full range of financial services and expertise to companies of all sizes in innovation centres around the world. SVB is recognised as one of the world’s best employers by Forbes, and is a member of the Bloomberg Gender Equality Index.

SpeedInvest

Accelerate | Investment Partner

Speedinvest is one of Europe’s most active early stage investors with more than €600m AUM and 40 investors based in Berlin, London, Munich, Paris, Vienna and San Francisco.

Sustainable Ventures

Accelerate | Investment Partner

Sustainable Ventures are a full-service ecosystem empowering sustainable start-ups to scale through community, investment, innovation, and workspace.

VentureFriends

Accelerate | Investment Partner

VentureFriends are entrepreneurial investors who love to support founders and help create disruptive startups and eventually sustainable businesses.

Arrow Electronics

Accelerate | Business Partner

With a global network of suppliers, engineers and manufacturers, Arrow is the shortest distance between what’s possible and what’s practical.

Chift Design LTD

Accelerate | Business Partner

Chift design is a design consultancy crafting humane product experiences for emerging technologies.

CultureGene

Accelerate | Business Partner

Company culture consultancy.

FullTilt

Accelerate | Business Partner

FullTilt is an innovation agency. They provide an ecosystem for business and personal innovation and development through coaching, consultancy and creating transformative educational experiences.

ISL Recruitment

Accelerate | Business Partner

Talent partner of tech startups and scaleups.

Incisive Edge

Accelerate | Business Mentor

Performance Marketing Agency. Working with pioneering tech companies to help them achieve market impact.

LMF Network

Accelerate | Business Partner

Not for profit social enterprise building confidence, capabilities and careers through mentoring, workshops and community.

Missive

Accelerate | Business Partner

Missive is an independent communications & PR consultancy that specialises in technology. We work with B2B and B2C brands focused on digital transformation across multiple industry sectors including, enterprise tech, FinTech, EdTech, AdTech, HealthTech, Telecoms and SpaceTech.

Mentors

Alex Pejacsevich

Investment Mentor

Partner at Britbots, investing in companies using automation - pure software, machine learning or robotics - to bring about large scale productivity improvements.

Alex Stroud

Investment Mentor

Alex is the Associate at Concentric, a VC fund based out of London. His primary role is to manage the European pipeline, with a particular interest in SaaS and Web3/Gaming. Prior to Concentric, Alex worked in M&A at HSBC before joining a predictive analytics start-up (now a Mastercard company).

Alex Threipland

Investment Mentor

Alex is a finance professional who has worked with tech entrepreneurs from start up to £25m turnover since 2010. He is a Director at Silicon Valley Bank where the mission is to help companies reach their next round faster.

Alistair Owen

Investment Mentor

Engineer with a background in building tech in the energy sector. Backing early-stage software founders across UK & Europe.

Antonio Potenza

Investment Mentor

MBA Oxford, High Impact Leadership Cambridge, BSc BA Zurich School of Economics, Business Architect, Systems Builder, Corporate Diplomat, Financial Engineer, Sustainable & Innovative Finance strategies for UN SDGs, FRSA. Co-Founder and CEO of Fund4Impact, UK Gove funded digital platform connecting early stage ventures with the right source of capital. Founder of Proodos Capital, a Sustainable Investment Fund investing in climate smart agriculture and climate smart energy.

Dama Sathianathan

Investment Mentor

Dama Sathianathan is a partner at Bethnal Green Ventures (BGV), Europe’s leading early-stage tech for good VC, backing ambitious founders using technology to tackle pressing social and environmental challenges at scale. At BGV, she leads on community and networks, driving BGV's efforts to act with integrity on diversity, equity and inclusion in helping founders from underrepresented backgrounds access capital and fuel the wider tech for good movement across the UK.

Darren Murphy

Investment Mentor

Darren is the Program Manager in Antler’s London office and has over seven years of experience working with tech startups, helping them go to market and secure investment. He previously worked as Head of Innovation at Unbound, connecting 100s of startups with global corporations at events such as Unbound London, FinTech Abu Dhabi and Innovfest Unbound in Singapore. Darren also worked at Digital Catapult, where he helped establish their first accelerators.

Georg Glatz

Investment Mentor

Computer scientist by training, Georg spent many hours coding by himself and working in startups. He loves to meet and support great founders appreciating that they are attempting two incredibly hard things at the same time: pushing the limits of technology while building a fast growing company. Georg is Principal at IQ Capital Partners, a deep-tech​ early stage VC investing in UK companies capable of dominating global markets. He previously invested in several B2B software-, deeptech- and sustainability startups from seed to growth stage with Zouk Capital, Octopus Ventures and Nauta Capital.

Jake Christoforou

Investment Mentor

Jake joined Mercia in 2020 as an Investment Associate for Mercia’s EIS Fund team. In addition to research support, origination and execution of early stage investments, Jake undertakes portfolio support across Mercia’s EIS Fund portfolio. Jake focuses on Software and Life Science investment opportunities.

Jonathan Sun

Investment Mentor

Jonathan Sun is the Founder of Horizan VC, an alt-VC Fund investing in idea stage to pre seed founders using Convertible Future Earnings Agreements. Prior to this, he worked on an Edtech app for 3 years and helped manage community at Othership.

Lawrence Lundy-Bryan

Investment Mentor

Lawrence leads research at Lunar Ventures, an early-stage deep tech fund. Previously he was a Partner at Outlier Ventures, a Web3 accelerator, developing the investment thesis focused on the intersection of blockchains, IoT and AI. He has worked with DCMS, RadicalxChange, WEF, and OECD on technology policy.

Rachel Rowling

Investment Mentor

Rachel is an associate in the early-stage practice with SVB UK. She is responsible for serving banking clients in the pre-seed to Series A funding stages. Before joining SVB UK, Rachel worked in various analyst positions with Deloitte, Macquarie Group, in addition to JPMorgan Chase in the UK and Australia. Rachel earned a bachelor’s degree in Development Studies with Spanish from the University of Sussex and has an interest in sustainability and purpose led businesses.

Rick Hao

Investment Mentor

Passionate about scientific breakthrough technologies and a desire to support the most scientifically and technologically ambitious ventures, Rick invests in startups that are using deep technologies to solve big and practical problems with technically ambitious solutions. Rick leads and manages the firm’s investment thesis in all deep tech sectors, including AI, Quantum technologies, Material Science, Cyber Security and Biotech.

Rockman Law

Investment Mentor

Rockman previously worked at Ascension, an early-stage VC built by exited entrepreneurs to back the next generation of tech and impact founders. He was responsible for fund operations, portfolio support as well as sourcing, screening and performing due diligence on investment opportunities. Prior to VC, Rockman co-founded a venture-backed cyber security company where he worked with enterprise customers in banking and national security.

Thomas Bacon

Investment Mentor

Tom has spent time on both sides of the table and has a passion for technology that is able to make lasting impactful changes.

Vanessa Cristina Resende Viana

Investment Mentor

Vanessa Viana, Managing Partner at Capital Lab Ventures, the first cross-border venture firm bridging deep tech investments in the UK, Europe, Latam, and Israel. She has more than twenty years of experience in venture capital, private equity, M&A, and risk management. From 2011 to 2019 Ms. Viana was the co-founder and fund manager at Bradesco Private Equity, having managed a $2 billion multi-strategy Private Equity fund and the Corporate Venture Capital fund of the second largest bank in Latam. Vanessa led the investment, growth, and exit events, including the IPOs, of some portfolio companies.

Amir Bozorgzadeh

Business Mentor

Amir is cofounder and CEO at Virtuleap, a VR startup that unlocks neuroscience with virtual reality to help increase attention levels, and address cognitive illnesses, disorders, and learning challenges. Previous to Virtuleap, Amir founded Gameguise, a mobile games studio based in Dubai, and Time Dirham, the first social impact startup to introduce time banking to the Middle East. He is an alumni of York University and THNK School of Creative Leadership. Amir is a contributing writer to tech blogs like VentureBeat and Tech Crunch on the topics of emerging tech, spatial computing, and startup ecosystems.

Andreas Alexiou

Business Mentor

11+ years of experience with 8+ years in the field of innovation, in corporates roles, consultancy and R&D. Andreas has led award-winning innovation projects end to end from concept development to business case, prototype and launch, including two spin offs.

Byeronie Epstein

Business Mentor

Byeronie Epstein is a dynamic and action-orientated entrepreneur who is passionate about driving positive change with a focus on healthcare, energy, and mobility. Byeronie has leadership experience in driving complex multi-stakeholder projects at a global level. She has mobilized over 27 multinationals that have combined revenue of over $2 trillion to implement transport solutions in cities. She has also been the liaison to organizations like the World Bank and has implemented projects relating to sustainability (climate, energy, and transport) in Europe, South America, North America, and Australia. Byeronie has a master’s in Engineering for Sustainable Development from the University of Cambridge and a BSc in Chemical Engineering from the University of Cape Town. In her spare time, Byeronie likes to go on adventures and can be found on top of a reindeer in outer Mongolia or climbing Kilimanjaro.

David Mellor

Business Mentor

David is an experienced strategist, business developer and angel investor across sectors ranging from logistics, engineering, early-stage technology, media and sports equipment. David’s background is in logistics, having started his career with global shipping and industrial provider P&O, where he worked in operational and commercial roles. David left to join the Board and lead the strategy of a niche engineering logistics provider, transforming it into a leading player in the sector. He then played a key role in a successful Management Buy Out, and subsequent successful exit to Wincanton, the largest UK-owned logistics provider, where David integrated the business and led Business Development & Strategy in the defence and engineering sector. Following an MBA, David has operated as a strategic consultant and angel investor, and he has extensive experience in start-ups, scale-ups and corporate roles. He has been a Non Executive Director and Board Advisor / Observer in businesses in the Internet of Things, Agritech, Sports Technology and Composites. He is now the Associate Director for Whitecap Consulting in Birmingham and the Midlands, and Practice Lead for Logistics. David is an active MBA alumni of the Business School at the University of Birmingham, and has an MA from Oxford University.

Fernando Centeno

Business Mentor

Fernando has +15 years experience in innovation, circular economy, and project management. His areas of expertise include leadership, strategy, mentoring, digital, development of new products and services, and management of collaborative innovation projects. Fernando has designed sustainability strategies for circular startups, clean-tech companies, buildings and waste management in cities, among other projects.

Geoff Anderson

Business Mentor

Geoff Anderson founded one of London’s award-winning cyber security start-ups in 2012, taking the company through multiple funding rounds (£3.5M) including Venture Capital funding from Softbank Investments, Japan. He is best known for his thought leadership and is an innovative entrepreneur who developed a security platform focused on consumer usability to reduce friction during authentication.

Harry Davies

Business Mentor

Harry is currently Chief of Staff at Greyparrot, a startup that uses AI to solve the waste crisis, which has raised $5.5m to date. Previously, Harry ran Tech Nation's Applied AI programme, through which 90+ companies have graduated, including Cervest, nPlan, Monolith AI, Flexciton and others. Before that, Harry supported over 180 startups at Wayra, Telefonica's accelerator.

James Thwaites

Business Mentor

James has experience of delivering 100 assignments in multiple industrial sectors/end markets - last count was 40, including, FinTech, manufacturing, services and digital/tech, public sector and universities.
Recently acting as lead facilitator for FinTech North's regional strategy build-up in the North East in collaboration with Dynamo, 300 stakeholders and liaison with Edinburgh's Global Open Finance Centre of Excellence during 2019.

Jeffrey Beyer

Business Mentor

Jeffrey is a climate change policy expert and clean technology specialist with a background in entrepreneurship and business acceleration. He is the Managing Director of Zest Associates, a Dubai-based sustainability consultancy that he founded in 2020, and has 17 years' experience that cuts across sustainability strategy, climate policy, clean tech innovation and green finance. Previously, Jeffrey founded Beyond C, a UK climate consultancy, and Terra Power, an R&D clean technology start-up that couples biogas with land remediation. He was instrumental in establishing a £40-million public-private partnership Venture Capital fund for clean tech innovators, prepared the £125-million business strategy for the Offshore Renewable Energy Catapult, and designed and launched the Offshore Wind Innovation Hub.

Jerome Maurey-Delaunay

Business Mentor

As a Senior Technical Specialist, Jerome acts as an ambassador for Unity’s growth into new industries, specifically automotive, transportation and manufacturing. He has two decades worth of experience building interactive user experiences across web, XR, installations, mobile and embedded devices for brands such as Tata, Airbus, Panasonic Avionics, as well as architectural visualisation apps for Herzog & de Meuron and Zaha Hadid.

Jessica O’Neal

Business Mentor

Jess is a consultant in the Climate Change and Environment Studio in Deloitte Ventures. Combining her Consulting experience with climate change expertise, she works with Deloitte’s alliances and the start-up market to develop innovative solutions to address risks and create opportunities in sustainability.

Jon Carter

Business Mentor

A highly motivated corporate intrapeneur/entrepreneur, with a passion for new connected technologies, and supporting major firms to exploit them by developing engaging customer propositions that drive growth. Jan has a proven track record of 25+ years in the energy, telecoms and tech markets, with experience across strategy, business development, innovation management, proposition development, product management, brand and marcomms. Experience gathered from consulting projects with P&G, EON, RWE, Allianz, BAE Systems Detica & Vodafone IoT, and corporate innovation roles at EE/Orange and Deutsche Telekom.

Karan Daryanani

Business Mentor

Karan is a Programme Manager with the Asia Programme at Fashion for Good. He leads the design and management of the Innovation Programme and also looks after overall portfolio support. By engaging the broader investment and innovation ecosystem, he supports sustainable fashion-tech entrepreneurs in their journey to scale within the industry. Prior to Fashion for Good, Karan worked at Yunus Social Business, working with corporates to venture-build social businesses and pilot disruptive innovation, and was also a summer analyst at Ankur Capital Fund.

Kourosh Atefipour

Business Mentor

Kourosh is a British-born, London-based entrepreneur. He is currently Co-founder and CEO at his Deeptech startup called Valkyrie Industries which specialises in creating haptic wearables for virtual and augmented reality. Alongside, he has also joined a newly built start-up, FloatSync, which creates sustainable solutions for recycling mismanaged plastics. He has a background in Product Design Engineering from Brunel University (UK) and holds a double master's degree in Innovation Design Engineering (IDE) from Imperial College London and the Royal College of Art. Since 2017, Kourosh has mentored across a wide range of programs from Barclays Eagle Labs to Digital Catapult in London. His 5 years as a Deep Tech founder and his past 11 years of experience in innovation & design allows him to leverage vast knowledge to help much earlier entrepreneurs to find their feet.

Dr Marco Cuvero

Business Mentor

Lecturer in entrepreneurship and strategy. Led projects worth 2 million US dollars. Eager to learn the best entrepreneurial practices to enhance product innovation.

Marina Atarova

Business Mentor

Marina is passionate about innovation and technology, and specifically about its role in improving the lives of billions. She has been working in technology as the founder and advisor for almost a decade.

Matias Wibowo

Business Mentor

An experienced Investment and Commercial Manager with substantial track record of sourcing, structuring, modelling, marketing, and closing investment deals of venture-stage businesses. Matias can advise founders and entrepreneurs on growth planning for their businesses; these range from strategy development, investment structuring, to raising and securing the needed equity capital.

Maurizio Pilu

Business Mentor

Maurizio is a technologist, technology leader and executive with over two decades of experience in data and digital roles spanning science, R&D, strategy, innovation, corporate development, market and business development and technology commercialisation.

Nathan Wride

Business Mentor

Transitioning from the world of sustainable transport and future mobility Nathan has long been an advocate of ‘using use less better’ and with that a common sense approach to how we produce and consume products and services. Nathan is firmly of the belief that there are more than enough assets to go round and that the real challenge or opportunity is to simply be a bit more savvy in how we use those assets whether they be pallets or bicycles! Previous to this role, Nathan headed up a partnership function at Liftshare.com that resulted in a successful collaboration with Enterprise Holdings where again the focus was on better use of existing assets as to avoid waste and duplication.

Nastasha Velasco

Business Mentor

Nastasha Velasco is an economist focused on Technology Innovation and Agile Business Strategy. She worked across nine different countries, four different industries, and led more than 52 teams. She was Chief Executive & Finance Director for the Superintendency of Credit Unions in Venezuela and was Director of Strategic Budgeting & Planning for El Hatillo Municipality . She managed more than 50 national public opinion polls and two Presidential & Local Exit Polls through her company Brainy Consulting. Moreover, she worked on Strategic Operations & Business Development with startups and scaling organisations in Europe such as enpact, P1 Racing Fuels, Just a Change, Bridge for Billions, and Tech Nation. Currently, she is AI & DS Innovation Partner at Digital Catapult , the Founder of Growth Vikings, and a TOA Founders KLUB Member.

Patrick Brown

Business Mentor

Patrick works in the Climate Change & Environment Studio at Deloitte Ventures. He has experience mentoring a number of startups with climate tech solutions to various challenge areas (e.g. Energy, Mobility & Circular Economy).

Richard H Harris

Business Mentor

Richard H Harris is helping founders and investors achieve an optimal outcome when selling their businesses. His expertise lies in building early-stage technology companies and leveraging business acumen to generate solutions for complex issues. Richard specialises in championing strategic initiatives to deliver effective results, participating in critical decision-making processes while working proactively with cross-functional teams to produce service excellence. With a strategic mindset, he is committed to cultivating exceptional stakeholder relationships, meeting their needs and expectations at every step. As an experienced and goal-oriented professional, business owners know they can rely on his ability to provide exceptional service, resources, and methods to meet ever-changing objectives and ensure compliance with all regulatory requirements.

Roberto Castiglioni

Business Mentor

Robert has been involved in energy since 2000 and since 2004, he has been focusing on renewable energy across development, lending and investing side. In 2018, Robert set up Ikigai to help deliver the energy transition. The company looks at cleantech as key elements to support the energy revolution. Creation of value is at core of what we do as we believe there is no energy transition without creation of value.

Rozalie Ryclova

Business Mentor

Rozalie is one of the co-founders of Thermulon - a startup developing advanced materials for building insulation. Rozalie is an entrepreneur driven by profit and purpose, with focus on sustainability.

Shravane Balabasqer

Business Mentor

Shravane has more than 18 years of global experience in enterprise asset management focusing on Energy Efficiency and Operations monitoring systems spanning various industries. In 2016, Prognostic was founded as an Enterprise AI driven Asset Management for Asset Energy Monitoring, and later launched CarbonAnalytics, a granular Carbon Intelligence platform for Industrial Decarbonisation. He is passionate about climate change, Shravane is a Techstars’ alumnus and now mentors startup in cleantech space.

Steven Kear

Business Mentor

Steven Kear is Principal Technologist and Founder of Kear Technology Solutions and a Royal Academy of Engineering (RAEng) Visiting Professor. Always keen to solve a problem, Steven draws on his background in Computer Science and extensive knowledge of embedded systems, electronic product development and digital transformation, to understand technical needs, business requirements and deliver creative, tailored solutions.

Viola Jardon

Business Mentor

Viola has 15 years experience working in the technology and creative sectors in both Asia and the UK. Currently working as an Accelerator Programme Manager with Cambridge Institute for Sustainability Leadership (CISL) supporting small businesses and entrepreneurs to unleash innovation and maximising sustainable impact. Prior to joining CISL, she was part of the founding team establishing the London Fashion Fund, which supported start-ups and entrepreneurs to address innovation and sustainability in the fashion industry. Viola is also advisor and mentor for a few fashion technology start-ups.

Wil Benton

Business Mentor

Wil is Cofounder & Director at Metta, LP in The Fund and Investor & Advisor at Landscape. He has personally invested in 30+ startups, directly supported over 60 on accelerator programmes and helped invest over £3m to date. He is also a VC scout for Ada Ventures and have started, scaled and sold his own business.

Delivered by

FutureScope is delivered by Digital Catapult, the UK authority on advanced digital technology.

Digital Catapult

Partner

Digital Catapult is the UK authority on advanced digital technology. Through collaboration and innovation, we accelerate industry adoption to drive growth and opportunity across the economy.

We bring together an expert and enterprising community of researchers, startups, scaleups and industry leaders to discover new ways to solve big challenges that will unlock the UK’s future potential. Through our specialist programmes and experimental facilities, we make sure that innovation thrives and the right solutions make it to the real world.

Our goal is to accelerate new possibilities in everything we do and for every business we partner with the journey – breaking down barriers, de-risking innovation, opening up markets and responsibly shaping the products, services and experiences of the future.

Digital Catapult is part of the Catapult Network that supports businesses in transforming great ideas into valuable products and services. We are a network of world-leading technology and innovation centres established by Innovate UK.

FutureScope is delivered by Digital Catapult, the UK authority on advanced digital technology.