What challenges is the programme looking to solve?
The Niantic Lightship Accelerator Programme will be selecting one organisation per challenge to build their concept. The selected organisation will work with technical experts at Niantic and Digital Catapult as well as the industry partners to bring the concept to life. See more about each industry partner and the challenges they’ve set below.
Retail & the Future of the High Street Challenge
Bringing people outside and back to the high street is a priority for cities across the UK. With the pandemic drastically shifting the retail landscape, it’s important to think about the role technology can play in increasing foot traffic to brick and mortar businesses and leisure activities.
Niantic is looking for creative ideas that support local businesses, create new ways of engaging consumers and bring communities together, with a focus on getting people outside and back to their city centres.
The Niantic challenge is looking for Augmented Reality experiences that allow users to explore their community – encouraging people to engage with the local high street, independent retailers, and neighbourhood activities.
The growth of new opportunities in AR in retail is expected to grow exponentially in the next decade. 100 million customers already use some form of AR online and in-stores, which presents a huge opportunity for the Lightship ARDK to bring new interactive storytelling experiences to life.
The concept for this challenge should find an interactive way to increase community engagement and get people excited about experiencing more local areas like high streets, cultural sites and hidden gems.
Studio Wayne McGregor Challenge
Studio Wayne McGregor is looking to turn basic movement competencies into innovation beyond the confines of the dance world and provide everyone with tools to tap into their innate creativity in a shared experience. Building on Wayne McGregor’s inquiry into physical intelligence, we want to create a game that is fun, surprising, immediate, yet beautiful.
This challenge is looking to empower users’ self-expression through movement. The concept for Studio Wayne McGregor should use the Lightship platform to encourage players to move through urban environments – using key elements of dance, like timing, control, balance, coordination and proprioception.
This game experience challenges users to make, co-create, and share 2D and 3D atoms. Users will be able to interact with other players using kinetic tags placed in our everyday environment and create a new shape-shifting movement diorama in Augmented Reality, made directly from each of our own unique physical autographs.
In this challenge we are looking to answer some of the following questions:
- How do we distribute atoms of a ‘dance’ across the city?
- How do we collect the 2D atoms and compose them in 3D to activate the ‘dance’?
- How can core skills in dance making be used to frame the kinetic games?
- How do we move between aesthetics to a fully rendered beauty?
- How do we use the kinetic properties of the phone to prime movement?
For more information about Studio Wayne McGregor and their inquiry into physical intelligence please see BBC Imagine….Wayne McGregor, Wayne’s TED Talk and an accompanying article Tips for Thinking Like a Dancer.
Areas of Interest
- Movement & dance
- Blending the urban environment with augmented reality
- Encouraging collaboration through 2D & 3D creations
Cartoon Network Challenge
Cartoon Networks mobile football game Toon Cup debuted during the 2018 World Cup – the app has amassed more than 72.5 million downloads. The game allows users to choose their country then shoot, tackle and score their way to the top of the leaderboard! Kids can create a team using characters from their favourite Cartoon Network shows including Teen Titans GO!, The Power Puff Girls and We Bare Bears. Cartoon Network is looking to leverage Augmented Reality to extend the Toon Cup Universe.
The Cartoon Network challenge is looking for concepts that use the Lightship platform to extend the Toon Cup universe and create content and experiences that push the games narratives, characters and experiences into the outdoor world. The idea will use Toon Cup characters to connect our audiences to real world events.
The aspiration for the app demonstrator includes the scope and energy of Toon Cup and Space Jam combined, created with the Cartoon Network manifesto in mind:
- We are funny
- We celebrate unfiltered realness
- We are uniquely Cartoon Network
- Everything a kid does (big or small), changes the world for the better!
The demonstrator should:
- Be a fun, delightful and engaging experience for kids aged 7-10
- Be an accessible and safe experience for kids
- Increase brand awareness for Cartoon Network and their IP
- Enhance the Toon Cup interactive experience
Areas of Interest
- Creating content for an audience aged 7-10
- Bringing fictional characters into the real world
- Blending sports with augmented reality